Welcome to the world Disco Dawg landed on
In a music world often crowded with predictable aesthetics and generic artist personas, we knew Kvuipster had to stand out. He came to us with a wild, unique concept for his D5 album: the story of Disco Dawg and the intense emotions he witnesses upon landing on a new planet. He needed a visual world as bold and bizarre as his sound. This project was a massive creative pivot for us, demanding a truly full-spectrum creative direction. We immediately focused on executing the physical narrative. We creatively directed the full photo shoot including styling the artist to capture the mysterious, high-fashion vibe of a cosmic traveler overwhelmed by alien emotions. Following the shoot, we commissioned designer Sahil Singh to create Kvuipster’s compelling personal brand identity and the striking album art and visualizers. The main element of this identity was a custom 3D helmet designed with Sahil, featuring two ears, a signature blend of an alien head and a human body that anchored the entire visual launch. Listen to the album here.