SOS Studio

The core challenge for any niche firm is needing a brand that can instantly build trust and stand out, so when the founder, who was already everyone's home interior emergency came to us, we came up with the name SOS Studio to anchor the entire brand. We immediately anchored the identity in that powerful name, knowing it resonated with relief and expertise. We designed a minimal, structural logo using basic lines and shapes, so it looks almost like the top view of a floor plan. This clever visual trick instantly made the brand feel architecturally grounded and sophisticated. We used a warm terracotta color palette and carried the logo's structure and aesthetic across all touchpoints. We played with clever wordplay to make the clean, minimal aesthetic stand out, ensuring that the visual identity, the content, and the name SOS did all the talking.