Let's look at the facts: the cloud kitchen bakery space in Mumbai is absolutely packed, and most brands look sweet, pastel, and slightly generic.The bakery wasn’t just born out of a love for desserts, but a need for character and something that felt as real and indulgent as the people behind it.
We immediately knew they needed to be bold. We created a full visual world, starting with a core logo made to look like a versatile, blooming flower that changes subtly across different applications. We then used a vibrant palette of fun, electric colors, filling the brand's world with whimsical illustrations, custom graphics, and expressive typography.
We delivered the entire visual system: end-to-end branding, all packaging, and collaterals, even creating specialized festive packaging. The result is a highly energetic, unforgettable brand that instantly stands out in the crowded Mumbai market, making every customer feel like they've found a wildly unique treat.
